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Rex 发表于 2009-6-6 17:49

Grading CRM Companies on Twitter

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Rex 发表于 2009-6-6 17:50

Re:Grading CRM Companies on Twitter

<P>Note:&nbsp; I included Dave Stein, Sirius Decisions (Joe Galvin’s company), and&nbsp; the Sales 2.0 Network as reference points.</P><P>There are just over 2.2 million registered Twitter IDs, and Grader analyzes your Twitter activity against everyone elses.&nbsp; Here’s what it says about its algorithm.&nbsp; It might not be perfect - but its a reference point to see how you are doing.</P>

Rex 发表于 2009-6-6 17:51

Re:Grading CRM Companies on Twitter

<P><EM><STRONG>Algorithm Factors</STRONG></EM><EM>1.&nbsp; <STRONG>Number of Followers: </STRONG>More followers leads to a higher Twitter Grade (all other things being equal).&nbsp; Yes, I agree that it’s easy to game this number, but we are&nbsp;looking at measuring&nbsp;<EM>reach</EM> and I did say all other things being equal.</EM></P><P><EM>2.&nbsp; <STRONG>Power of Followers: </STRONG>If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you.&nbsp; It’s a bit recursive, and we don’t get carried away with it, but it helps</EM></P>

Rex 发表于 2009-6-6 17:51

Re:Grading CRM Companies on Twitter

<P><EM>2.&nbsp; <STRONG>Updates: </STRONG>More updates generally leads to a higher grade — within reason.&nbsp; This does <EM>not</EM> mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar.&nbsp; It won’t help either your Twitter Grade or your overall happiness in life.</EM></P><P><EM>3.&nbsp; <STRONG>Update Recency: </STRONG>Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.</EM></P>

Rex 发表于 2009-6-6 17:52

Re:Grading CRM Companies on Twitter

<P><EM>4.&nbsp; <STRONG>Follower/Following Ratio: </STRONG>The higher the ratio, the better.&nbsp; However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).</EM></P><P><EM>5.&nbsp; <STRONG>Engagement: </STRONG>The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade.&nbsp; Further, the value of the engagement is higher based on who is being engaged.&nbsp; If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.</EM></P>

Rex 发表于 2009-6-6 17:53

Re:Grading CRM Companies on Twitter

<EM><STRONG>The Grade Calculation: </STRONG>So, those are the factors that go into the calculation of a score.&nbsp; This score is then used to compare a user against all other users that also have a score.&nbsp; The grade is calculated as the approximate percentage of other users that have an equal or lower score.&nbsp; So, a Twitter Grade of 80 means that about 80% of the other users got a lower score.&nbsp; At the time this article is being written, over 2.1 million users have been graded.</EM>

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