Think Customers: The 1to1 Blog
<span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: arial, 'trebuchet ms', verdana, helvetica, sans-serif; "><h1 id="banner-header" style="margin-top: 10px; margin-right: 0px; margin-bottom: 0px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: x-large; font-weight: bold; font-family: Arial, sans-serif; color: rgb(255, 0, 0); text-align: left; line-height: 1; "><a href="http://www.1to1media.com/weblog/" accesskey="1" style="text-decoration: none; outline-style: none; outline-width: initial; outline-color: initial; color: rgb(255, 0, 0); "><font style="font-weight: normal; font-size: 20pt; color: black; font-family: Arial; ">Think Customers:</font><font style="font-weight: bold; font-size: 20pt; color: rgb(205, 21, 40); font-family: Arial; "> The 1to1 Blog</font></a></h1></span>Re:Think Customers: The 1to1 Blog
<span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: arial, 'trebuchet ms', verdana, helvetica, sans-serif; "><h3 class="entry-header" style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 5px; padding-right: 5px; padding-bottom: 5px; padding-left: 5px; font-size: medium; font-weight: bold; font-family: Arial, sans-serif; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: rgb(255, 255, 255); text-align: left; color: rgb(102, 102, 102); border-left-width: 5px; border-left-style: none; border-left-color: rgb(218, 224, 230); background-position: initial initial; background-repeat: initial initial; ">Forrester Adds a New Rung to the Social Technographics Ladder</h3></span>Re:Think Customers: The 1to1 Blog
<span class="Apple-style-span" style="font-size: small; color: rgb(51, 51, 51); font-family: Arial, sans-serif; line-height: 20px; ">Taking cues from customers is difficult in the rapidly shifting social landscape.</span>Re:Think Customers: The 1to1 Blog
<span class="Apple-style-span" style="font-size: small; color: rgb(51, 51, 51); font-family: Arial, sans-serif; line-height: 20px; ">This week <a href="http://www.forrester.com/rb/research" style="text-decoration: underline; outline-style: none; outline-width: initial; outline-color: initial; color: rgb(0, 0, 0); ">Forrester </a>has updated its Social Technographics Ladder to help marketers determine the categories of social behavior that customers exhibit to help them analyze their target audiences.</span>Re:Think Customers: The 1to1 Blog
<span class="Apple-style-span" style="font-size: small; color: rgb(51, 51, 51); font-family: Arial, sans-serif; line-height: 20px; ">A new one has emerged and marketers should take note.</span>Re:Think Customers: The 1to1 Blog
<span class="Apple-style-span" style="font-size: small; color: rgb(51, 51, 51); font-family: Arial, sans-serif; line-height: 20px; ">After surveying 10,000 consumers, Forrester's ladder, which previously included six social behavior classifications (creators, critics, collectors, joiners, spectators, and inactives) now features a new rung--conversationalists, people who tweet or update their social network status weekly.</span>Re:Think Customers: The 1to1 Blog
<span class="Apple-style-span" style="font-size: small; color: rgb(51, 51, 51); font-family: Arial, sans-serif; line-height: 20px; ">With rich demographics (56 percent of conversationalists are female with an average age of 36, and average income of $81,200), it would benefit marketers to start listening to this group to determine how best to reach out to them.</span>Re:Think Customers: The 1to1 Blog
<span class="Apple-style-span" style="font-size: small; color: rgb(51, 51, 51); font-family: Arial, sans-serif; line-height: 20px; ">Forrester analyst Josh Bernoff and author of the report, reminds us that we cannot engage with customers in social environments until we know how they use them to talk about brands and products.</span>Re:Think Customers: The 1to1 Blog
<span class="Apple-style-span" style="font-size: small; color: rgb(51, 51, 51); font-family: Arial, sans-serif; line-height: 20px; "> To leverage the conversations, Bernoff suggests these tips:</span>Re:Think Customers: The 1to1 Blog
<span class="Apple-style-span" style="font-size: small; color: rgb(51, 51, 51); font-family: Arial, sans-serif; line-height: 20px; ">* Use a listening platform to monitor online conversations.</span>Re:Think Customers: The 1to1 Blog
<span class="Apple-style-span" style="font-size: small; color: rgb(51, 51, 51); font-family: Arial, sans-serif; line-height: 20px; "> Test interactions before going public with them.</span>Re:Think Customers: The 1to1 Blog
<span class="Apple-style-span" style="font-size: small; color: rgb(51, 51, 51); font-family: Arial, sans-serif; line-height: 20px; ">Follow your customers to new types of interactions.</span>Re:Think Customers: The 1to1 Blog
<span class="Apple-style-span" style="font-size: small; color: rgb(51, 51, 51); font-family: Arial, sans-serif; line-height: 20px; ">Use their behaviors as inspiration and set up something viral, like a recent Facebook campaign did that asked "What color bra are you wearing?"</span>Re:Think Customers: The 1to1 Blog
<span class="Apple-style-span" style="font-size: small; color: rgb(51, 51, 51); font-family: Arial, sans-serif; line-height: 20px; ">Finally to be effective at social media campaigns, Bernoff says that a marketing application must be a valuable experience for customers and should accomplish a marketing objective like spreading awareness or word of mouth.</span>页:
[1]