Reportingand dashboards within Sage CRM provide instant insight into business andemployee performance, facilitating informed business decision-making during thedownturn and as we enter the post-recession period. By providing managementwith real-time analysis of the current situation, this enables them to monitorand take action on changing performance indicators. 

            Sage CRM reports deliver at-a-glance sales information toenable executives to make critical business decision and conduct effective businessplanning as trading conditions change.

            Sage CRM assists companies in accurately preparing salesforecasts; every day, senior executives can track exactly what deals are comingin from where, and identify emerging trends in different regions and marketsegments. This is critical in the new trading environment as it assistsmanagers in identifying new and innovative revenue streams as the recovery getsunderway. 

            SageCRM provides extensive central control over operations and budgets, helpingsenior management to control these areas more effectively in a highly cost-consciouspost-recession world. Roles-based dashboards enable management to monitor staffperformance and take corrective action if needed or address any increase indemand and work- or case-load. 

Even though customers’ current buying behaviour hasmade it even more difficult to sell in this environment, it’s criticalthat organisations maintain focus and discipline around their selling strategies.Businesses can continue to drive sales results both now and when the upturncomes with the right processes, structure and tools.

Sage CRM empowers organisations to sell moreeffectively and efficiently, maximizing their ability to sell in a downturn andas the recovery gets underway. 

            Automatedworkflow and pipeline management tools eliminate unnecessary paperwork so thelimited number of sales resources in the business can concentrate on selling

            Leadscan be tracked from first contact to final closure ensuring that no valuablerevenue opportunities are missed

            Easy-to-useterritory management ensures sales teams are well-positioned to capitalise onincreases in opportunities

            Accuratesales forecasting helps identify growth opportunities, enabling management toaccurately predict future performance

            Abilityto access customer information remotely or offline maximises the productivityof sales reps and ensures customers are managed effectively at all times 

            Salesdashboards enable management to monitor sales performance metrics in real-timeand help identify revenue trends

            Integrationwith Sage ERP systems enables sales teams to maximise their revenue potentialthrough the identification of latent cross-sell and up-sell opportunitieswithin the customer base

Sage CRM provides powerful tools for marketing teamsto plan, execute and audit highly targeted marketing campaigns which isespecially crucial when budgetary spend is at a minimum.

            Sage CRM enables businesses to easily segment customersand prospects to ensure that tight marketing budgets are not squandered on thosewho are unlikely to buy. List segmentation and group management tools enable businesses to executehighly targeted campaigns on customer segments and sectors showing signs ofrecovery, thereby increasing response rates and ultimately revenue. 

            SageCRM also allows marketing executives to develop a deeper understanding ofcustomer needs, enabling businesses to create tailored propositions to theircustomers and take advantage of spending as and when it increases in the post-recessionperiod. 

            Bycreating highly professional HTML email marketing campaigns in Sage CRM,marketing teams can take advantage of a more cost effective way ofcommunicating with customers and prospects. 

            Everyphase of every marketing campaign can be tracked, providing meaningful analysisand campaign measurement thereby ensuring maximum ROI and zero wastage. SageCRM also provides effective controls for monitoring marketing budgets andenables organisations to calculate direct revenue yields per campaign, ensuring that the marketing budget ismaximised and the return on investment can be measured with ease.

            Additionally, Sage CRM provides marketing staff with a range of reports and fullyconfigurable dashboards, which allow them to monitor marketing performancemetrics in real-time.