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Re:CRM Glossary

WAP – Wireless Application Protocol is a standard allowing access to World Wide Web through mobile devices such as mobile telephones and handheld devices. fficeffice" />

WORKFLOW MANAGEMENT – There are two types of workflow management: 1) Internal and external process integration is a workflow approach that allows for the definition of business processes that span applications, including those that come from different vendors. This usually requires a standards-based commercial workflow development environment. 2) Automated events or processes — a workflow approach that enables automated tasks (e.g., the automation of steps in a marketing campaign or a sales process) to be performed.

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