Customer Retention

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Based on this research, the messaging for ACT! 2010 addresses the economic situation to reach those customers not upgrading solely based on budgetary concerns. The messaging highlights the new features of ACT! 2010 including enhancements to opportunities, reporting, and the integration of Web 2.0 technology and E-marketing features. These features are positioned as helping ACT! users focus on the right customers, thus saving time and money sifting through leads, again in an effort to communicate value in upgrading to 2010 and overcome budgetary objections.fficeffice" />

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·          About ACT! 2010 can be used to describe and introduce ACT! 2010. It can also be used to set the tone for any marketing campaigns or sales pitches about ACT! 2010. There are 100-word, 50-word, and 25-word versions that you can use to provide a distilled product description when necessary.fficeffice" />

·          What ACT! Fanatics are Saying includes customer quotes about new features and the release from Alpha and Usability Testing. You can use these quotes in campaigns and collateral.

·          Benefits to Your Business or the top reasons to choose ACT! 2010 is a summary of Learn More About ACT! 2010 Features. These bullets can be used as a whole in a more comprehensive piece, as a “top 3-5 list”, or each one can be the springboard for a campaign. Marketing teams might also use one point from this list in an opening e-mail, and then build upon that in subsequent e-mails. The bolded portion can be used stand-alone when shorter copy points are required.

·          Learn More About ACT! 2010 Features provides both a snapshot of new features for a quick reference list, and detailed descriptions of all the new features included with ACT! 2010. In the full features list, new features are listed in rank order with the most requested features listed first. The rank is based on both research and opinions of the product teams. You can use this list in deep-dive campaigns or sales pitches to further detail the new features introduced in ACT! 2010.

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When to Use: We recommend you use this messaging for any deliverables where you market the new ACT! 2010 release to all audiences, no matter which version they are currently using. Additionally, a Marketing Toolkit with turnkey copy blocks, supporting screenshots, graphics, and/or customer quotes will be available in early June for building your Web site, campaigns, press releases, etc.fficeffice" />

 

Enhance Your Marketing: This messaging can be accompanied by the What’s New Brief, Flash Demo, and What’s New Since Your Version Feature Chart—all available early July.

 

Target Profile: Existing ACT! customers on any version. See Buyer Persona appendix for more details on a typical ACT! customer.

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50-word: The newly designed ACT! by Sage 2010 delivers instant knowledge about your customers using Web 2.0 technology, actionable demand with end-to-end e-marketing*, completely customizable opportunities, insight into your biggest opportunities with new reports and dashboards, and more!fficeffice" />

*Requires additional purchase.

 

25-word: The newly designed ACT! by Sage 2010 delivers instant knowledge about your customers, end-to-end e-marketing*, customizable sales opportunities, new reports and dashboards, and more!

*Requires additional purchase.

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Customer Quotes from the ACT! 2010 Alpha:fficeffice" />

• “I really like the redesign of the software, especially for someone like me. It was a little easier to move around in, and for new clients, I think it will be a better experience for them. “

 

• “Customizing opportunities is a big plus.”

 

• “I didn't think navigation was difficult in the previous versions. The updated interface, if nothing else, is beautiful. I was very impressed that despite having the appearance of more complexity at first glance, it did not add any complication, and is much more flexible.”

 

·         “The oversized buttons were really easy to use, and it was really easy to determine where everything was located. I would think that more new and/or upgrading users will not need to refer to the User's Guide as often now, with tasks so ‘in front’ and accessible to them.”

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Customer Quotes from ACT! 2010 Usability Testing:fficeffice" />

• “The new ACT! Welcome page is well organized and intuitive. It’s like a dashboard. I like it. Even the colors are soft and distinct. They attract attention.”

Gale Winters, ACT! user since 1991

 

• “The new ACT! visual design is very attractive. The colors are complementary but neutral. It’s not stark. It’s easy on the eyes and there’s continuity throughout the screens.”

Gale Winters, ACT! user since 1991

 

• “The new version of ACT! is more user friendly.  It has different ways to get to tasks and new features.”

Angela Turner, ACT! user since 2005.

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Top Reasons to Upgrade)fficeffice" />

• Enjoy the newly designed look of ACT! with proven easier to learn and use navigation, instant access to search, related tasks, big “easy” buttons, and the new Welcome page.

 

• (Know) Take advantage of leading-edge Web 2.0 technology that automatically integrates profiles and data from LinkedIn®, Facebook, Google Maps™, and more with ACT! for instant knowledge about your customers.

 

• (Market) Generate actionable demand with end-to-end e-marketing* that intelligently and automatically reaches out to your ACT! contacts and delivers results right to the ACT! Contact Record, saving you money by helping you focus on the right customers.

*Requires additional purchase

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• (Sell) Tailor opportunities to fit your selling model with redesigned sales tracking functionality that allows you to maximize the way you manage leads. Sales opportunities now behave and appear like contacts, groups, and companies, making them more flexible than ever.   fficeffice" />

 

• (Sell) Unlock insight into your biggest opportunities for quick wins using new dashboards and reports viewable in a streamlined layout, or create custom reports with the new connector for third-party report writers. Get more from everything you keep in ACT!.   

 

Send calendar invitations and contacts from ACT! to leading e-mail solutions, like Gmail™, Apple® iCal®, Windows Live™, and Microsoft® Outlook®. Work seamlessly with non-ACT! users.