Rex

For Salesforce customers, these are the three most common integration approaches:
1. Hand coding. Whether done in-house or by consultants, it may seem a quick fi x at fi rst, but it
can rapidly become time consuming, error prone, and very expensive to maintain.
2. On-premise integration platforms and tools. These are installed inside a company’s fi rewall
on a server or an appliance provided by a vendor, then maintained by IT. For organizations
where a skilled systems integrator or IT staffer will implement and manage the Salesforce CRM
integration, this is a good choice.
3. Integration as a service (IaaS) offerings. This refers to on-demand SaaS integration that
itself takes place in the cloud and is maintained by the integration vendor. IaaS is ideal for
organizations with limited IT resources and/or those relying on a Salesforce administrator or
line-of-business analyst to perform and manage the integration

Rex

Informatica’s Approach to Salesforce Integration
As the recognized market leader in data integration, Informatica has worked with salesforce.com
customers of all sizes since 2005 and understands that no single approach to SaaS integration
will meet every customer’s needs. Accordingly, we have created a complete portfolio of data
integration solutions for Salesforce CRM and the Force.com platform. These solutions enable
companies to ensure data accuracy, improve business decisions and operations, and derive
maximum value from their Salesforce investment.
For Salesforce administrators looking to quickly synchronize their Salesforce data with on-premise
systems, Informatica offers several easy-to-use, self-service IaaS offerings called Informatica On
Demand services.

Rex

For organizations that are looking for an easy-to-use Salesforce integration offering that is
designed for IT professionals, Informatica offers a powerful and affordable on-premise solution,
Informatica Integration Pack for Salesforce CRM™ (iPack).
For organizations that already use Informatica PowerCenter, our fl agship data integration
software, Informatica offers a native Salesforce connector, Informatica PowerExchange® for
Salesforce CRM™.

Rex

Informatica On Demand services have been deployed by more than 100 salesforce.com
customers of all sizes and were recently voted “Best Data Integration Tool of 2008” by salesforce.
com customers on AppExchange for their ease of use. Informatica’s on-premise data integration
solutions are deployed at many of salesforce.com’s largest customers around the world. These
solutions are often used to handle complex business rules in real time and process very large
volumes of data.

Rex

Integration as a Service: A Simpler Choice for
SaaS Integration
Salesforce and other SaaS applications are most popular among small and midsized companies
and individual departments that choose cloud applications for affordability and ease of
management. Traditional integration options such as hand coding or on-premise integration tools
tend to be a poor fi t for these users.

Rex

Furthermore, such solutions are far beyond the minimal expertise of the line-of-business
employees who generally manage Salesforce and other SaaS applications. In an economy
where IT already lacks the resources to respond to every request from the business, this delays
data integration projects until an IT professional can squeeze them into an already overloaded
schedule—which may take weeks or even months.
As a result, IaaS is the emerging alternative to integrating cloud-based services with on-premise
applications. As with other cloud-based applications, IaaS is fl exible, easy to use, and speeds
time to value for a lower total cost and higher return on investment

Rex

Informatica On Demand Services: IaaS from the
Integration Experts
Informatica On Demand services are true cloud-based, multitenant IaaS offerings that automate
moving, monitoring, and synchronizing data between back-end systems and Salesforce CRM. End
users need only launch their preferred Web browser and log in to Salesforce CRM to integrate data
from multiple databases and business applications.
Informatica On Demand services fall into two categories:
1. Powerful and fl exible IaaS tools. These tools are designed from the ground up to address the
needs of line-of-business users. They allow a Salesforce administrator to quickly build any
number of integration tasks to synchronize Salesforce data with corporate back-end systems.
The Informatica On Demand Data Synchronization Service™, which synchronizes Salesforce
data with on-premise, back offi ce databases and systems, is an example of an IaaS tool.
Informatica plans to deliver a data cleansing service in the near future

Rex

Turnkey IaaS applications. These applications are designed for a specifi c integration task and
require absolutely no training to use. They work “out of the box” and are the fastest way to
accomplish such specifi c tasks as loading, replicating, or assessing quality of data. Best of
all, they coexist with and complement any data integration tool or method that salesforce.com
customers might have deployed. Informatica has developed three turnkey IaaS applications for
Salesforce CRM:
• Informatica On Demand Data Loader Service, which imports and exports data between
Salesforce CRM and fi les or databases
• Informatica On Demand Data Replication Service, which replicates Salesforce data to
internal systems for analysis or archiving
• Informatica On Demand Data Quality Assessment Service, which combines powerful data
analysis, matching, reporting, and monitoring to ensure that data is complete, consistent,
and accurate

Rex

Over time, Informatica will enable partners to deliver their own process-specifi c integration
solutions in a similar manner.
Informatica On Demand services expedite time to value by eliminating hand coding completely.
Based entirely “in the cloud,” these services are designed to integrate directly with both Salesforce
and a variety of common on-premise systems and databases. Simple Web-based set-up wizards
and drag-and-drop functionality empower Salesforce administrators to create their own complex
automated data transformation tasks in a matter of hours—with minimal help from IT.

Rex

Informatica On Demand services are also fully automated. Once a Salesforce administrator
creates and schedules a job, these services handle all the steps needed to keep data consistent
and current. This minimizes errors while freeing the IT staff to work on other things. It also ensures
results are precisely as timely as they need to be. Administrators can easily schedule jobs to run
daily, hourly, or by minutes for near real-time synchronization, or less frequently for less timesensitive
scenarios. They can even create sequences of jobs in which the results of one drive the
next, for faster response to shifting business conditions.