Accelerate out of the Downturn&#

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Accelerate

outof the Downturn

withSage CRM

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There is no question that the current global downturn has presented businesseswith the toughest economic conditions for several generations.

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However, innovative small and mid-sized businesses (SMBs) which arequick to react, adapt and find creative ways to accelerate out of the downturn,will not only survive the crisis, but will thrive in the long-run.

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Every downturn precedes an upturn, and those companies that preparethemselves now stand to win big when the upturn begins.

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 Instead ofsitting back and waiting for the global recession to subside, companies should look ‘inwards’ andset in place the correct tools and procedures for the business to takeadvantage of the upturn when it comes.

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Varying economists have indicated that the global recession is nearingthe bottom and the prospects for national economies are optimistic. 

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            Althoughthe recovery is expected to be sluggish, the IMF has indicated that the forcespulling the global economy down are decreasing in intensity.

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            Since the US National Bureau of Economic Research(NBER) first announced the recession had started in December 2008, companieshave been firefighting and reacting to the crisis with short-term tacticalplans such as implementing drastic cost-cutting measures. 

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            Gartner,the world’s leading information technology research and advisory company,advised recently that “due to the lag intime between the point at which the economy starts growing again and when it isofficially declared to be growing again, companies simply can’t wait for anofficial declaration before they begin planning over the long-term for bettertimes[1].” 

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[1] Gartner May ‘09 – “It’s Time to Prepare for a Return toBusiness Growth”

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Figure 1 below demonstrates how official declarations regarding the endof the recession have taken up to 20 months to be formally announced in thepast.