Simple E-mail Template 1。ACT! WP or ACT! integration with MS Word
2。Design to 550 – 600 pixels in width (A5)
3。Use simple design
－－Limit # of images
－－Limit table use
4。Use .tpl format for Web/Windows use More Complex E-mail •HTML or HTML Designers
–Hand code if possible
–Dreamweaver or Homesite
•500 – 650 Pixels wide
•Use server side images
•Avoid nested tables
•Validate HTML The Dos:
1.Do seek permission to communicate with customers, prospects and readers.
2.Do use the double opt-in or at least single opt-in subscription approach.
3.Do include a working unsubscribe link or email address on all emails.
4.Do immediately honor unsubscribe requests.
5.Do publish your privacy policy relating to the use of information gathered in your email list members.
6.Do re-optin subscribers/customers that you have not been communicated to via email in more than 6 months. The Don'ts:
1。Don't pre-check email subscription/sign-up boxes.
2。Don't ever BUY an email list.
3。Don't ever mislead recipients with false from names, misleading subject lines or deceptive offers.
4。Don't email list members more frequently than they would reasonably expect to hear from your organization. The Six Key Provisions of CAN-SPAM 1. The email message must not have misleading of falsified header information.
2. The message must not have a misleading subject line.
3. The message must come from a functioning return email address.
4. Senders must remove all unsubscribe requests within 10 business days.
5. Commercial email must display the physical postal address of the sender.
6. Any unsolicited emails must clearly identify that it’s an advertising message and contain a prominent notice that gives the recipient the opportunity to decline further emails from you. When to send 1.Best to sent email Tuesday thru Thursday, between 9:30 am and 3 pm.
2.Drip marketing - Bi-weekly or monthly sending schedule
3.To ensure receipt of emails, please add something@yourcompany.com to your Address Book
4.“The CAN-SPAM Act of 2003 http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm Components of an ACT! Report 1.Report Header
2.Page Header
3.Section Header
4.Entity Selection
5.Detail
6.Subreports
7.Footers •Custom script types –Field level scripts
–Section scripts
–Template scripts
［此帖子已被 Rex 在 2007-11-21 14:59:24 编辑过］ | 
发表于 2007-11-21 22:55
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