标题: CRM: A Business Imperative for Compan [打印本页] 作者: Rex 时间: 2009-6-16 17:49 标题: CRM: A Business Imperative for Companies during th
CRM: A Business Imperative for Companies during the Global Economic Downturn作者: Rex 时间: 2009-6-16 17:49 标题: Re:CRM: A Business Imperative for Companies during
Companies facing the toughest economic conditions in several generations SMBs have seen a rapid deterioration in their operational cashflows Instinctive reaction to cut all strategic projects and wait until things improve However, this could prove more detrimental in the long-term Companies that invest wisely in information technology will reap the rewards Implementing CRM will enable you to: Increase revenue-generating activities Achieve significant cost-savings and on-going productivity improvements Deliver exceptional and personalised service 作者: Rex 时间: 2009-6-16 17:50 标题: Re:CRM: A Business Imperative for Companies during
Helps protect revenue streams from your current customers Provides you with a 360 degree view of customer interaction across sales, marketing, service and finance functions Enables you to unearth latent revenue opportunities Equips your sales team to deliver highly focussed business development programmes Replaces sporadic interaction with true customer lifecycle management作者: Rex 时间: 2009-6-16 17:50 标题: Re:CRM: A Business Imperative for Companies during
CRM enables you to grow revenue with existing customers by: Understanding true cross- and up-sell opportunities maximising profitability of every customer relationship Delivering highly targeted marketing messages to specific customers or customer segments dramatically reducing cost per lead Reducing amount of time and cost it takes to resolve service issues without compromising exceptional service experience keeping your customers loyal Empowering customer-facing staff while retaining control over headline resource, performance and budget management作者: Rex 时间: 2009-6-16 17:51 标题: Re:CRM: A Business Imperative for Companies during
CRM enables you to capture and develop new business at a lower cost by:- Achieving operational efficiency within sales and marketing functions Sales team are focussed on opportunities most likely to close Delivering highly targeted marketing messages to specific prospects or market segments to dramatically reduce cost-per-lead Introducing marketing accountability to ensure you are achieving right level of return form your marketing spend Stripping manual administration – less paperwork, errors, repetition and cost Empowering customer-facing staff while retaining control over headline resource, performance and budget management作者: Rex 时间: 2009-6-16 17:51 标题: Re:CRM: A Business Imperative for Companies during
Your customers and potential customers facing identical cost pressures Their purchasing behaviour has changed; Spending less but looking for more value for money Far more discerning about potential purchases and suppliers You will need to work harder and smarter to increase revenues Biggest mistake would be to ‘sit back’ and do nothing作者: Rex 时间: 2009-6-16 17:52 标题: Re:CRM: A Business Imperative for Companies during
How CRM Benefits Sales Maximises cross- and up-sell opportunities Improves team collaboration on opportunities Improves prospect targeting Increases revenue yield per opportunity and account Provides real-time visibility on sales KPIs Improves win rates Shortens sales cycles Reduces sales training costs Decreases time spent on administrative tasks Reduces sales forecast variance Eliminates inconsistent sales practices作者: Rex 时间: 2009-6-16 17:52 标题: Re:CRM: A Business Imperative for Companies during
How CRM Benefits Marketing Enables marketing programmes to be planned more efficiently and effectively Improves campaign response rates Enables accurate measurement of marketing campaign RoI Ensures customers and prospects receives the right marketing message at the right time Reduces marketing administrative overhead and enables marketing budget to be tracked and managed Decreases the cost per customer acquired Reduces marketing campaign lead times Reduces cost per lead作者: Rex 时间: 2009-6-16 17:53 标题: Re:CRM: A Business Imperative for Companies during
How CRM Benefits Customer Service Provides web self-service Increases productivity of agents Ensures issues never “get lost between the cracks” Enables agents to capture further sales leads from customer interactions Improves response times to customer service requests Increases customer retention Reduces customer support costs Reduces the average time to resolve an issue Decreases the number of customer cases that are re-opened Decreases the number of customer service escalations 作者: Rex 时间: 2009-6-16 17:54 标题: Re:CRM: A Business Imperative for Companies during
How CRM Benefits Senior Execs Drives revenue growth Improves profitability Provides improved support for strategic decision-making Enables real-time corporate performance management Reduces margin erosion Reduces cost-of-sale Reduces customer attrition Reduces administration cost Eliminates process bottlenecks Reduces budget variance 作者: Rex 时间: 2009-6-16 17:54 标题: Re:CRM: A Business Imperative for Companies during
Why Sage SMB Business Software provider for last 28 years Leading supplier of CRM solutions to SMB organisations Over 5.8 million customers and 14,500 employees Direct presence in 26 countries worldwide Experience of supporting SMBs through downturns On-premise or on-demand solution Range of finance options Over 30,000 Sage-certified Business Partners specialising in business applications Relationships with over 40,000 accountancy practices
