ACT! is primarily focused on SMBs (small and medium sized businesses), however, because ACT! is an effective solution for anyone who regularly works with contacts, ACT! users come from a variety of business sizes and industries. Additionally, due to its high-levels of end-user adoption, ACT! can be found in very different market segments from retail to corporate, and each responds to a very different message. Typically, within the retail segment, primary decision makers or buyers include the actual end-user such as individuals and small business owners. ACT! is the primary product for this segment as it is targeted specifically towards individuals and small business owners that require a contact and customer management solution for them or their small team.
Some prospects within this segment may select ACT! Premium because they require some of the opportunity management features or administration and security capa bilities, or because they believe they will grow and/or need ACT! Premium for Web compatibility. See Buyer Persona sections for targeted messaging.
Within the corporate segment, primary buyers include sales reps, sale managers, and IT administrators. Each of these buyers play a different role in the decision making process, however, all play integral roles.
ACT! Premium solutions are the primary products for this segment as they are targeted at SMBs, functionally-defined teams, and divisions of larger organizations requiring robust contact customer management or entry-level customer relationship management (CRM) functionality. It’s important to note that some prospects within this segment may select ACT! due to the nature of their business such as organizations with hundreds of individual users with limited needs to share data. See Buyer Persona sections for targeted messaging.
