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Marketing is often viewed as a discretionary expense by accountants and in tough times, many businessesare tempted to reduce, and in some cases eliminate, their marketing spend. 

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However, businesses that work on keeping their brands alive during thesechallenging times are more likely to be perceived as successful and resilient

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With the need to measure the effectiveness of marketing activity centralto survival, the successful businesses will be those that re-focus marketing spendon activities that offer proven and measurable ROI

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With careful planning and the right technology, these organisations canensure they are well-placed to take advantage of a more fluid marketplace wherecustomers are suddenly less brand loyal. 

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Sage CRM provides powerful tools for marketing teamsto plan, execute and audit highly targeted marketing campaigns which isespecially crucial when budgetary spend is at a minimum.

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            Sage CRM enables businesses to easily segment customersand prospects to ensure that tight marketing budgets are not squandered on thosewho are unlikely to buy. List segmentation and group management tools enable businesses to executehighly targeted campaigns on customer segments and sectors showing signs ofrecovery, thereby increasing response rates and ultimately revenue. 

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            SageCRM also allows marketing executives to develop a deeper understanding ofcustomer needs, enabling businesses to create tailored propositions to theircustomers and take advantage of spending as and when it increases in the post-recessionperiod. 

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            Bycreating highly professional HTML email marketing campaigns in Sage CRM,marketing teams can take advantage of a more cost effective way ofcommunicating with customers and prospects. 

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            Everyphase of every marketing campaign can be tracked, providing meaningful analysisand campaign measurement thereby ensuring maximum ROI and zero wastage. SageCRM also provides effective controls for monitoring marketing budgets andenables organisations to calculate direct revenue yields per campaign, ensuring that the marketing budget ismaximised and the return on investment can be measured with ease.

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            Additionally, Sage CRM provides marketing staff with a range of reports and fullyconfigurable dashboards, which allow them to monitor marketing performancemetrics in real-time.