ACT!11 Release Details

Release Overview
The ACT! 2009 (11.0) release takes a “you asked, we listened” approach as we’ve focused on making ACT! more usable. Improvements to commonly used features have been made, from lookups to Microsoft® Outlook® e-mail and calendar integration – all in an effort to increase customer satisfaction and loyalty. Application start-up and operational performance has also been improved, which we feel will help drive positive opinion of ACT! quality . The direction of this year’s release was determined largely through research that was conducted with current customers, including numerous face-to-face interviews, usability labs, and surveys. We feel confident this year’s release will satisfy customer priorities to ensure ACT! is easy to use/intuitive, helping them to be more productive. This is also important because ease of use has historically been a significant competitive differentiator, particularly as we continue to sell against other CRM solutions in-market.

Additionally, the ACT! 2009 Solutions release marks the first-ever release where ACT! Premium for Web is available on a localization-ready platform. This enables all regions to offer compatible Windows and Web solutions to existing customers and prospects. Delivery of a Windows and Web product, based on the same platform that maintains a similar look and feel, is also an significant competitive differentiator as it provides our users the freedom to select deployment and access methods best suited for them.

Release Goals
•Significantly improve commonly used areas of the product to increase customer satisfaction and loyalty.
•Improve application start-up and operational performance, driving positive opinion of ACT! quality.
•Deliver compatibility with in-market solutions, including Lotus Notes® 8.0, Macintosh® machines with a Windows® OS , Safari™ for ACT! Premium for Web users, Server 2008 for 32-bit editions, Windows Vista® Server 2003 and Server 2008 for 64-bit editions, and Windows Mobile® 6.0 for Pocket PCs.
•Deliver a localization-ready platform for both Windows and Web solutions.
•Create compelling upgrade messages for 6.0, 7.0, 8.0, 9.0, and 10.0 audiences to drive upgrade revenue.
•Continue to differentiate ACT! and ACT! Premium Solutions to the install base, focusing on key product differences in messaging.
•Improve the attachment rate of ACT! Premium for Web to current ACT! Premium customers by messaging both ACT! Premium for Web and ACT! Premium together, joined as ACT! Premium Solutions, focusing on multiple deployment and access options.