Rex

NASHVILLE — As software vendors are wont to do, Sage took the occasion of its annual gathering to put its corporate strategy and development roadmaps on prime display. So the fact that a number of presentations at Sage's Insights Partner Conference here last week was devoted to Sage CRM strategies and objectives came as no surprise. Joe Bergera, Sage CRM's executive vice president, and Larry Ritter, the division's senior vice president, fleshed out what those strategies could mean for the Sage CRM customer base. Instead of paying tribute to the bells and whistles the software will eventually provide, the two executives stuck to the end-user benefits and how the features will transform business.