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An enterprise that takes too many actions that drive short-term profit at the expense of long-term customer satisfaction may over time find that it no longer has customers to sell to.

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 i.e., their profitability. Organizations need to balance their need for short-term revenue with their need for long-term sustainability. 

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makes an impact at that moment of whether customers are more or less likely to do business with that firm again now and in the long term, 

Rex

Another area of profitability to consider is balancing short- and long-term goals. Every action a company takes, whether it be sending an email marketing campaign or cutting average handle time or adopting team selling, 

Rex

It could be simplifying their interactions with your organizations through SMS reminders or emails that offer one-click purchasing or intuitive self-service options online, at kiosks, or by phone.

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it might also be access to company executives or other customers through events or an online community.

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it may be easy access to information, about your products or services and about related topics that will help them be better informed or perhaps help them more effectively reach their goals;

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 profitable relationship to a customer may be one in which they get the best deal or special treatment or exclusives opportunities;

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Just as important is making the relationship profitable for customers. Defining what that means is crucial, and requires actually asking customers versus just making assumptions.

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That may happen because they use self-service tools or participate in a user community offering advice to other customers, or because they've provided information about their needs and preferences that makes communicating with them more relevant, thus more effective.