Rex

Customers don’t care what department you’re in they just want their problem fixed.

Rex

They need tools, and they need them now.

Rex

No matter how many community managers Dell and ComcastCares hires to support, they’ll never be able to match the number of customers happening.  

Rex

Companies are unable to scale to meet the needs of social. 

Rex

Although Motrin responded to angry mom’s within 24 hours –it was too slow.

Rex

Companies need to be able to anticipate what customers are doing to say and do, in order to keep up.

Rex

For companies, real time is not fast enough. 

Rex

We know that customers are using these social technologies to share their voices, and companies are having a very difficult time to keep up.

Rex

Companies are unable to scale to keep up with the social phenomenon

Rex

In our opening webinar when we announced our joining of the firm, we made it clear we’re looking at the holistic business, across multiple business departments –not silos or roles.