Communicate to the masses with Real&a

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Tips and tricks to staying on top of communications
Consider timing when using communications like e-mail. To get the most readership for e-newsletters and email promotions consider days when users are most likely to have time to review this material. Tuesday morning and Thursday afternoons are generally accepted as good delivery times, but check out your own e-mail box and see if there are any patterns where you receive less e-mail communication and target those delivery times.

A common rule in marketing is the “law of 27 touches” where on average a consumer has had 27 interactions (marketing and sales related) before becoming a customer. It’s important to recognize communication as an ongoing process and ACT! can help you stay on top of your mass communications. One simple way is to setup recurring activities on your calendar to remind you when to send new pieces to a particular group. That way you will have it on your calendar when it’s time to send out a new piece. Your old pieces will be stored in history, so you can check who has received what past pieces.

If you want even more automation, you can setup an Activity series task to design a communication campaign. You can setup an activity series for each group, or one for all of them. For example, you can setup an activity series to send out an introductory piece every six months, with your letterhead, company logo and picture, with short emails regarding property listings in their area every month in between. Another activity series can be for a different area that receives bi-monthly updates on recent closings. The sky’s the limit on how many you can design, and you can store as many templates as you need so each piece takes only a few minutes to update and send!

If you need a refresher course on creating an activity series in ACT! for Real Estate, see the help topic “creating activity series templates.”

The powerful capabilities of ACT! for Real Estate will help you establish and manage your communications to fully realize the value of your network to generate leads and keep in close contact with your customers and prospects!