Re:CRM: A Business Imperative for Companies during
Why Sage SMB Business Software provider for last 28 years Leading supplier of CRM solutions to SMB organisations Over 5.8 million customers and 14,500 employees Direct presence in 26 countries worldwide Experience of supporting SMBs through downturns On-premise or on-demand solution Range of finance options Over 30,000 Sage-certified Business Partners specialising in business applications Relationships with over 40,000 accountancy practices
Re:CRM: A Business Imperative for Companies during
How CRM Benefits Customer Service Provides web self-service Increases productivity of agents Ensures issues never “get lost between the cracks” Enables agents to capture further sales leads from customer interactions Improves response times to customer service requests Increases customer retention Reduces customer support costs Reduces the average time to resolve an issue Decreases the number of customer cases that are re-opened Decreases the number of customer service escalations
Re:CRM: A Business Imperative for Companies during
How CRM Benefits Marketing Enables marketing programmes to be planned more efficiently and effectively Improves campaign response rates Enables accurate measurement of marketing campaign RoI Ensures customers and prospects receives the right marketing message at the right time Reduces marketing administrative overhead and enables marketing budget to be tracked and managed Decreases the cost per customer acquired Reduces marketing campaign lead times Reduces cost per lead
Re:CRM: A Business Imperative for Companies during
Your customers and potential customers facing identical cost pressures Their purchasing behaviour has changed; Spending less but looking for more value for money Far more discerning about potential purchases and suppliers You will need to work harder and smarter to increase revenues Biggest mistake would be to ‘sit back’ and do nothing
Re:CRM: A Business Imperative for Companies during
CRM enables you to capture and develop new business at a lower cost by:- Achieving operational efficiency within sales and marketing functions Sales team are focussed on opportunities most likely to close Delivering highly targeted marketing messages to specific prospects or market segments to dramatically reduce cost-per-lead Introducing marketing accountability to ensure you are achieving right level of return form your marketing spend Stripping manual administration – less paperwork, errors, repetition and cost Empowering customer-facing staff while retaining control over headline resource, performance and budget management
Re:CRM: A Business Imperative for Companies during
CRM enables you to grow revenue with existing customers by: Understanding true cross- and up-sell opportunities maximising profitability of every customer relationship Delivering highly targeted marketing messages to specific customers or customer segments dramatically reducing cost per lead Reducing amount of time and cost it takes to resolve service issues without compromising exceptional service experience keeping your customers loyal Empowering customer-facing staff while retaining control over headline resource, performance and budget management
Re:CRM: A Business Imperative for Companies during
Helps protect revenue streams from your current customers Provides you with a 360 degree view of customer interaction across sales, marketing, service and finance functions Enables you to unearth latent revenue opportunities Equips your sales team to deliver highly focussed business development programmes Replaces sporadic interaction with true customer lifecycle management
发表于 2009-6-16 17:49
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