Let Customers Be Your Guide to&#3

Rex

Let Customers Be Your Guide to Success

Rex

Letting go of "controlling" the relationship even a little could return a lot--a lot of trust, value, loyalty...all integral to transforming a CRM strategy to what it really should be: a profitable, enterprisewide business strategy.

Rex

Now more than ever it's time to work with customers to create profitable relationships.

Rex

Organizations that don't recognize this do so to their detriment.

Rex

They want to help formulate what partnership and profitability and customer experience mean and how those things impact them.

Rex

 More and more, customers today demand to be heard. 

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 They want to participate in creating marketing campaigns, deliver service to other customers online, and share their expertise.

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They want to give feedback that actually gets used in developing products or improving service.

Rex

Customer influence. Customers today are increasingly expecting a more active role in their relationships with the organizations they value. 

Rex

How is this all different than in the past?