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Altimeter Report: The 18 Use Cases&am

Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management

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Re:Altimeter Report: The 18 Use Cases of Social&#

Thus, we realized this framework that could meet the needs of the various camps would be helpful, companies need to move quickly, as customers have adopted social in rapid fashion.

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Re:Altimeter Report: The 18 Use Cases of Social&#

After many puzzled looks, we embracing this, and realized that this isn’t unique to us but a sign of companies converging as a result of mass adoption of easy to share social tools. 

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Re:Altimeter Report: The 18 Use Cases of Social&#

For example, what was interesting is that my ‘marketing-speak’ and Ray’s ‘IT Speak’ often resulted in the tower of babel. 

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Re:Altimeter Report: The 18 Use Cases of Social&#

Provide a holistic view through deep collaboration
We see that worlds are converging, and we model our research the same way, through really analyzing the mixtures of our different topic areas.

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Re:Altimeter Report: The 18 Use Cases of Social&#

This effort was a group effort and included a lot of heavy lifting from Christine Tran, operations who helped to schedule countless meetings, and guidance from Charlene Li, our founder.

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Re:Altimeter Report: The 18 Use Cases of Social&#

We approached research in an open way, and allowed for vendors to review the report and submit back their ideas, some of which we incorporated. 

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Re:Altimeter Report: The 18 Use Cases of Social&#

We blogged ideas, engaged in conversations with the #scrm hash tag, and had working sessions with thought leaders like Paul Greenberg and Esteban Kolsky.   

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Re:Altimeter Report: The 18 Use Cases of Social&#

We seek to be stewards of community and during our six months of research we talked to way over 40 thought leaders, vendors, and companies that are approaching this space. 

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