David van Toor, senior vice president and general manager, Sage CRM Solutions North America helps us dig a bit deeper and better understand CRM: When choosing a CRM system there are those built into software like SAP, NetSuite and those that come separate - like SageCRM - what are the advantages and disadvantages of each option? A built-in option makes some level of CRM accessible with a larger suite of varied applications, although often integrated CRM has sacrificed functionality during integration. At Sage, our approach is to offer the best of breed functionality in SageCRM in a variety of deployment options: you can get it standalone in an on-premises or hosted format, or you can get the full version embedded in Sage Extended Enterprise Suites. We support mid-sized businesses and find that offering these options better help customers fit to what their business currently needs. |